Josue Habacuc

The Client

Josue Habacuc is a Pedagogue and Educational Innovator. Founder and CEO of Red Ecuatoriana de Pedagogía, the largest educational network for teacher training in Ecuador.


Branding / Personal Brand / Education / Pedagogy

The Objective

Design a brand that is part of the education universe, that expresses modernity, credibility and professionalism.

The Solution

We created a concept that revolved around the academy and gave it innovative features by combining the characteristics of Serif and Sans Serif typography present in the endings of each letter. The colors selected represent the blue of the academy and the gray representing modernity.

The isotype is the combination of the two main acronyms JH present in his name and surname, to form a seal with heraldic characteristics that preserves his legacy.

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