“Educar com Evidências” is an educational program in São Paulo, Brazil that focuses on the connection between science and education to achieve transformative learning.
Branding / Design / Education / Academy
To design a brand for our company that represents education and neuroscience, it is important to highlight the affective, cognitive, and social aspects of learning, as well as the values that make transformative education possible.
Its logo represents the cerebral hemispheres connected by 3 points that symbolize the affective, cognitive, and social aspects of learning. The typography and color palette convey professionalism, modernity and joy, while the complementary graphics represent values such as connection, support, security, and balance.