Casa Nova

The Client

Casa Nova is a furniture and decoration store that provides customized advice to its customers, located in the city of Riobamba, Ecuador.


Branding / Graphic Design / Furniture / Decoration / Home

The Objective

Develop a modern brand that shows constant development and has a visually familiar personality.

The Solution

The proposal for the logo is complex, with a chromatic palette intended to portray the passion for decoration. The abstraction of a house with several lines in its interior, express the diversity of products that exist in this store, and its projection upwards the sense of constant innovation. The line that protrudes from the house to join the structure of the text, is the representation of “thinking outside the box”, an attitude that is present when it comes to innovation

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