Be Here Project

The Client

The Be Here Project is an education project for photographers whose mission is to inspire more than 1 million creatives to create a sustainable business while doing what they love, located in Mexicali, Mexico.


Branding / Education / Photographers

The Objective

Redesign a brand with an academic personality and a fresh, modern look for Be Here Project.

The Solution

The iconic and typographic part come together to reinforce the concept of “Be Here”. The wide flagpoles and features project confidence, the serif adds to this characteristic, as it gives the typography stability and at the same time the serif alludes to the academic and learning environment. The circular and wide vowels give Be Here Project’s typography a friendly character. On the other hand, the concept of Be Here has been reinforced by integrating a central arrow into the design.

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