The Client
The Be Here Project is an education project for photographers whose mission is to inspire more than 1 million creatives to create a sustainable business while doing what they love, located in Mexicali, Mexico.
Keywords
Branding / Education / Photographers
The Objective
Redesign a brand with an academic personality and a fresh, modern look for Be Here Project.
The Solution
The iconic and typographic part come together to reinforce the concept of “Be Here”. The wide flagpoles and features project confidence, the serif adds to this characteristic, as it gives the typography stability and at the same time the serif alludes to the academic and learning environment. The circular and wide vowels give Be Here Project’s typography a friendly character. On the other hand, the concept of “Be Here“ has been reinforced by integrating a central arrow into the design.
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