The Objective

Design a brand that represents my ideal of ‘the revolution of love through financial education’ Alfonso Chang Coach

The Solution

We designed an isologo formed by the S + F that represents a heart, based on the essence of ‘the revolution of love through financial education’. To complement it, we developed a Sans Serif typography with a modern personality and a reliable structure. The chosen colors reinforce the concept of wealth and balance through the use of green, while pink adds positivity and modernity to the whole.

In addition, Alfonso’s avatar has been illustrated to allow for greater closeness with his students, and basic graphic elements and guidelines have also been established for his Instagram account.